September 29, 2016
Spectrum Staffing Services, headquartered in Parsippany, NY received a 2016 American Staffing Association Genius Grand Award in the Firms With Less Than $7.5 Million in Annual Sales Class . This national awards program, formerly called the ASA Staffing VOICE Awards, recognizes the best and most innovative communications and marketing campaigns among ASA member staffing companies.
The program also was honored for Social Media in the Firms With Less Than $7.5 Million in Annual Sales Class .
Throughout the duration of the campaign, social media metrics results have grown at a rapid and consistent rate, positioning Spectrum Staffing Services as a leading staffing and recruiting firm that provides daily resources to job seekers and HR professionals across the New Jersey, New York, and North Carolina. Notable statistics include:
- 1,395% increase in website sessions driven by social media compared to previous period.
- Traffic to our website from LinkedIn (the main goal of the campaign) increased by 1,420%!
- 86% increase in Contact Page visits
- 239 Contact Form Submissions
- 82% increase in LinkedIn followers.
- 117% increase in monthly LinkedIn Post Impressions.
- 47% increase in LinkedIn Engagement
“For twenty-eight years we have worked hard to keep up with technology and innovation in the staffing industry. Incorporating social media as part of our branding and marketing has been one of the more recent endeavors. Partnering with Haley Marketing has taken our social media program to the highest level which is evident by us being awarded the American Staffing Association’s Genius Award. We thank the American Staffing Association for recognizing Spectrum Staffing Services,” Greg Vos, President, Spectrum Staffing Services.
A panel of communications and marketing experts selects the honorees.
For more information about Spectrum Staffing Services, visit spectrumstaffingusa.com.
For more information about ASA and the ASA Genius Awards, visit americanstaffing.net.
About the American Staffing Association
The American Staffing Association is the voice of the U.S. staffing, recruiting, and workforce solutions industry. ASA and its affiliated chapters advance the interests of the industry across all sectors through advocacy, research, education, and the promotion of high standards of legal, ethical, and professional practices. For more information about ASA, visit americanstaffing.net.