Attract Employees in a Social Age: Tips for Beefing Up Your Online Presence

When employers opt to work with Spectrum Staffing for professional services in NJ, they are provided with more than just candidates. Our direct experience working with both employers and candidates means we can offer valuable advice on how to make companies more appealing to prospects. Before candidates apply to jobs, they often research the employer online, making your company’s online presence a major influential factor. Learn more about how to attract employees in a social age with these tips for beefing up your online presence:

Communicate Your Company’s Core Values

Whatever online platform you use, make it a priority to use every opportunity to communicate your company’s core values. What does your company do and what is its mission and why? Being able to clearly describe your company’s core values gives any online visitors a sense of who your company is and what makes it different from others.

Craft More Compelling Job Descriptions

Job descriptions are likely one of the first encounters that prospective candidates have with your company’s online presence, so don’t miss out on the opportunity to make them as influential as possible. Craft your job descriptions to be more compelling – beyond the duties themselves, use a personable tone to discuss your company’s values on how employees are treated, what the atmosphere is like, and overall what it would be like to work there.

Showcase Your Company Culture

Another key part of your company’s online presence is your social media channels. Take advantage of the social nature of these networks and use it to showcase your company culture. Post photos or testimonials from employees, make videos about your values, share visual content (such as quote graphics) that align with your company’s mission, etc.

Enhance Your Website

After seeing a job post, prospective candidates will likely turn to your company’s website to learn more about it as an employer. Make it more engaging to these visitors by enhancing your website, including careers page and About Us section, to highlight your company’s values, as well as benefits/perks. In addition to text copy, you could also include photos of employee activities, outings, or community outreach.

Find qualified prospective candidates with the help of Spectrum Staffing. We have been offering professional services in NJ for more than 25 years. Our mission is to truly understand our clients’ needs so we can provide the employment services that are the best fit. Contact Spectrum today to learn more about our staffing and business services.